VAart is an Armenian jewelry brand founded in 2015 by childhood friends V and A. Inspired by the lifestyle, taste, and roots of Armenian women, the VAart collection is defined by fun, funky, and colorful jewelry and charms that add a sophisticated touch to any outfit. The brand became known in Armenia for its charms featuring Armenian letters, symbols, and emojis. VAart also specializes in custom orders and gifts featuring meaningful dates, symbols, and statements.