Established in 2016 by chief creative officer Suren Eghiazaryan, and in collaboration with other gifted designers, Soor’s Jewellery captures the harmony of contrasting materials such as wood, silver, gold foil, bio paints, and polymer clay. The large-scale jewelry pieces in the Soor's Jewellery collection make bold statements with their rustic textures and polished finishes that create a natural and sophisticated look. Soor's Jewellery can be found in Armenian, Russian, and other international markets, pop-up stores, and fashion boutiques. Pieces from the collection were recently featured in the Heritage fashion book highlighting modern Armenian designers who celebrate their cultural heritage through their creative designs.